My Time; My Investment

For our November 7 class, we learned about Return on Investment (ROI) for Social Media.  We learned about the company costs incurred for Social Media and about the difficulty involved in proving its ROI.  We also learned about reporting anayltics and the importance of it as well as using the 'old-fashioned' timeline process to overlay multiple social media platforms used at the same time.  This may prove to be the best way to gain a full picture of the company "promotion".

If I looked at my own blog as a business I would consider the blog very successful with 196 pageviews within the last month.  The VLOG, however, was not very successful.  I had a total of 29 VLOG views and the average view duration was only 81.5%, that means that out of 60 seconds, most viewers got bored after 45 seconds - - so my entire message was not viewed.  Another interesting measure was that 78.1% of the viewers were age 35-55 and 78% were female.  I was also able to derive that most of the VLOGs came directly from the YouTube watch page at 48.2% versus 37.9% from mobile devices and 13.7% from embedded websites such as Facebook.  Also, the most amount of pageviews for the VLOG were on the night that I actually posted the VLOG.  It would be interesting to research if that was due to Twitter, Facebook or the Blog itself.

So for purposes of my class being the "company", my future information would be released via Blog, would be written to target middle-aged females, and if I decided to release a timely VLOG I would cut the run time down to 30 seconds with the goal of - less is more!