Wednesday, November 28, 2012

Gen's Stat Summary

For this week's assignment, we just need to run stats on our personal sites.  I have 90 friends on Facebook, I have 7 followers on Twitter and 13 blog followers.  I have 235 blog pageviews to date.  The pageviews are mostly from the United States and use Internet Explorer to access my blog.  There are also pageviews from Russia, Germany, Indonesia, Malaysia, Sweden, Bolivia, Ireland, Netherlands and Turkey - - which is exciting to see.  As for my Twitter account and the blog, my followers are mostly classmates.  I did want to make note that I followed the Murrieta Patch and now they are following me!  Since this is just for class, I am not really comfortable that a newspaper is interested in my tweets.  If this was a twitter feed for my company, that would be fantastic!

Tuesday, November 13, 2012

My Time; My Investment

For our November 7 class, we learned about Return on Investment (ROI) for Social Media.  We learned about the company costs incurred for Social Media and about the difficulty involved in proving its ROI.  We also learned about reporting anayltics and the importance of it as well as using the 'old-fashioned' timeline process to overlay multiple social media platforms used at the same time.  This may prove to be the best way to gain a full picture of the company "promotion".

If I looked at my own blog as a business I would consider the blog very successful with 196 pageviews within the last month.  The VLOG, however, was not very successful.  I had a total of 29 VLOG views and the average view duration was only 81.5%, that means that out of 60 seconds, most viewers got bored after 45 seconds - - so my entire message was not viewed.  Another interesting measure was that 78.1% of the viewers were age 35-55 and 78% were female.  I was also able to derive that most of the VLOGs came directly from the YouTube watch page at 48.2% versus 37.9% from mobile devices and 13.7% from embedded websites such as Facebook.  Also, the most amount of pageviews for the VLOG were on the night that I actually posted the VLOG.  It would be interesting to research if that was due to Twitter, Facebook or the Blog itself.

So for purposes of my class being the "company", my future information would be released via Blog, would be written to target middle-aged females, and if I decided to release a timely VLOG I would cut the run time down to 30 seconds with the goal of - less is more!

Tuesday, November 6, 2012

Twitter Chat

Our Halloween Class Twitter Chat was interesting and fun!  We used the hash tag #smclass2012 for our discussion. I liked the quick bursts and bits of information exchanged in such a short period of time.  It was hard, though, to get used to using so few characters.  I had to modify my comments several times to stick to the 140 character limit.  I would have to agree with Mingyang that it was not convenient to type the hash tag at the end of every tweet.  Also, if you want to make your message to one or more specific individuals - additional character space is taken up!