I enjoyed class last week. We were split into groups and assigned the task of reviewing social media positioning for specific companies. It was very interesting to hear reports from our classmates on how different companies approach social media.
Our group was assigned to review National Geographic. That was a fun company to look at because it is so visual! National Geographic, known for its iconic images and photographs, uses a combination of Facebook, MySpace, You Tube, Twitter, Flickr, Blogging and Widgets. National Geographic had 11 million Facebook users and was quite popular with You Tube as well. We were very surprised that National Geographic's presence on Flickr was quite boring and weak.
What we gained from this exercise was the understanding that interlacing different social media platforms together would create a stronger marketing presence. The consistent branding message would be more often and through multiple platforms go to a broader audience to gain higher visibility.
I was really surprised last week learning National Geographic had so many million Facebook users !
ReplyDeleteI had never really noticed National Geographic. But their photos are amazing! I'm now following their tweets because of your presentation!
ReplyDelete